How to Ace Your Open House: Attracting Clients through Hospitality
It is never easy to put the home you are selling into the spotlight. Given the fact that there are many real estate companies selling new homes, getting the edge over others can be a difficult task to accomplish.
How to Ace Your Open House
While almost all of the marketing tricks and gimmicks are aimed to interest clients, have already been made, you can still have the advantage by resorting to seemingly fundamental but proven efficient marketing strategies.
Many home buyers subscribe to the idea of “to see it is to believe”, a trend that any real estate professional should take advantage of. So, how can a humble real estate company compete with much larger and more renowned firms?
Sometimes you don’t have to think outside the box but rather concentrate on the basics like jazzing up your display homes and being hospitable to clients. Make sure there isn’t too much furniture in any one room.
Open houses rarely fail when it comes to attracting possible home buyers. Open house activities are your fool-proof way of showing how magnificent and affordable the homes and properties are that your company is selling.
As it is, it is very important to make sure that your open house goes well, and that you get your message across to your clients. Open houses can either make or break your sale, and if you want to get your sales go up, then pay extra attention to detail.
If you want to ace your open house and to attract more clients, you may want to consider these marketing strategies with emphasis on properly presenting your sales pitch with the help of display homes:
Make guests feel welcome
Hospitality is your best marketing strategy. Your guests should feel welcome and that they are not just another client you want to do business with. Greet your guests by presenting a pleasant and affable manner when they come to the open house.
You don’t have to pressure the client into buying the house by pushing them for an opinion.That is a sure way to turn off your client. It is also advisable to let the clients roam around the display by themselves, giving them time to discuss the house with their family or peers.
Set the mood right
First impression always lasts when it comes to open house activities. In order to encourage your clients, make sure that you have set the mood right inside the display home. Turn on the lights which will give the rooms a certain ambiance and lighting the fire if there is one, will enhance the room, particularly if it is a cold or wet day.
Turn on soft music, and ensure that the house has a pleasant smells about it. If it’s possible having a bread maker baking bread in the kitchen is an excellent way to give the impression to your client that they may wish to make their property his own.
Giving extra attention to these small details may further entice your clients. Any one of these actions may allow your guests to associate the home with serenity and calmness and encourage them to give serious consideration to purchasing the home.
Pay attention to the interior design
In order to get the nod of clients who may be very particular and discriminating when it comes to interior design, having the homes interior well coordinated would be a benefit. Ensure that all the furniture and accessories are in sync with the wall design, color theme, and general look of the interior.
Simply put, the interior needs to have a feeling of calm and visual serenity that flows throughout.
Take advantage of technology
Most times the client has been provided with documents, brochures, and calling cards, however today the option of presenting a home for sale is often promoted through software copies of documents and the internet. If they are up to the mark with technology this may be the way to sway them into deciding to purchase the home.
There are times when fancy and expensive marketing strategies aren’t required to attract a client. it might be as simple as attending to the small details of making the display homes presentable. If you really want your clients to trust your services, then be e extra hospitable, easy to deal with and above all don’t be a pushy salesman.
